Market research
Custom tables with significance letters, weighting and multiple response, conjoint and segmentation, and an AI that suggests codes for open-ended answers for you to review.
Methods
Banner tables with nesting, stacking, column proportions and significance letters.
Multiple response sets for tick-all-that-apply questions.
Case weights applied consistently across tables and tests.
Conjoint analysis for product and pricing research.
Cluster analysis, decision trees and discriminant analysis.
The AI suggests codes and themes for verbatims, for you to review and turn into variables.
Every module is in every plan, with 148 procedures in all. See how the engine is validated.
Controls
Open-end coding runs on a model on your own machine or network by default.
AES-256 projects and password-protected .sav files for client deliveries.
Tables to Excel and PowerPoint, reports to Word, PDF or a web report.
Seats for the whole team on one invoice, with roles and invitations.
A typical project
SPSS .sav files from your fieldwork platform, or Excel and CSV.
Review the AI's suggested codes and themes and create the variables.
Banner tables with significance letters, weighted as needed.
Export to Excel and PowerPoint, or send an encrypted .sav.
Every module and the private AI, free for 14 days. Institutions can plan a pilot with us.